Conformidade com GDPR “O negócio de dados”

gdpr compliance - cilp italia

Em 25 de maio de 2018, o GDPR entrou em vigor, um acrônimo conhecido para Regulamento Geral de Proteção de Dados, nome do Regulamento (UE) 2016/679 emitido em 27 de abril de 2016.
O referido regulamento estabelece as regras válidas em todos os países da União Européia em relação ao tratamento de dados pessoais e nada mais é do que o órgão regulador que protege o direito de proteger o fluxo de informações de uma pessoa singular: “a parte interessada “, ou seja, o sujeito a quem os dados pessoais se referem é o verdadeiro protagonista da legislação que, por impacto, entra em vigor nos Estados europeus sem a necessidade de leis nacionais de transposição.
O texto em questão é muito articulado, composto por 173 considerandos e 99 artigos, ambos articulados e difíceis de aplicar na prática. Sua adaptação obrigatória parece ser tão complexa que as empresas geralmente são obrigadas a recorrer a especialistas para adaptar as funções operacionais da empresa aos novos regulamentos.
É um texto projetado para um futuro de convivência com a mais avançada tecnologia: robôs; lendo o GDPR, não podemos deixar de perceber como isso representa, em todos os aspectos, o centro da proteção do uso de um novo negócio, muito mais proveitoso: sim, porque os dados agora são a nova fonte real da economia global! A figura como nova rotatividade de empresas! Graças aos dados pessoais, é possível criar novos produtos, criar novas necessidades diárias, formular ofertas específicas compatíveis com as necessidades de clientes desconhecidos, melhorar as ofertas comerciais, controlar a economia. É por si só que esses dados, tão importantes e fundamentais para a economia, não podem viajar à mercê de todos. Eles exigem legislação de proteção que ponha fim a restrições legais ou administrativas que, impondo o gerenciamento local de dados em nível nacional, possam restringir todo o mercado da UE. Apenas pense que a abolição dessas restrições, estima-se, poderia gerar um faturamento de 8 bilhões de euros por ano do PIB. Para garantir o cumprimento das disposições do RGPD, sanções importantes por violar suas regras:
-Sanções administrativas de até € 20.000 para pessoas físicas e jurídicas que não fazem parte de grupos e até 4% do volume de negócios total (consolidado) para grupos corporativos;
-Sanções penais que prevêem prisão por 1 a 3 anos;
-Pedido de suspensão e / ou interrupção do processamento de dados pessoais.

N

ão caiamos no erro de não dar peso às sanções! Até o momento, de fato, a maioria das sanções contra controladores de dados foi tomada após relatórios simples, como hackers ou clientes insatisfeitos!
A razão para esses relatórios cada vez mais crescentes não é difícil de entender: as pessoas estão cada vez mais conscientes de seus direitos e esperam que sejam respeitados.
As informações nos conscientizam!
O GDPR presta especial atenção ao mundo digital e às novas tecnologias, seu objetivo é proteger os dados pessoais, promovendo sua circulação, a ponto de aumentar a confiança no digital e na tecnologia é o que é lido pelas disposições combinadas do Art. 1 e 6 do regulamento em questão.
Quais são os dados protegidos pelo GDPR.
Art. 4 define qualquer informação relativa a uma pessoa singular identificada ou identificável (” interessada “), a pessoa singular que pode ser identificada, direta ou indiretamente, com referência particular a um identificador como o nome, um número de identificação, dados de localização, uma identificação on-line ou um ou mais elementos característicos de sua identidade física, fisiológica, genética, psíquica, econômica, cultural ou social.

Embora a definição de dados pessoais mostre e confirme que a proteção fornecida pelo RGPD é dirigida aos dados pessoais de pessoas singulares, isso não implica que as empresas ou pessoas coletivas em geral não sejam incluídas nos casos regulamentados pelo regulamento. Parando para analisar cada faceta corporativa, de fato, veja como as empresas são compostas de pessoas! De funcionários a colaboradores, o GDPR protege a coleta e o processamento de dados pessoais e também de todos os dados que “identificam ou tornam identificáveis” uma pessoa:
-A placa do carro;
-O endereço IP do PC (estático ou dinâmico, conforme decisão do Tribunal de Justiça Europeu em 2016);
-O apelido;
-O som da voz;
-As imagens que retratam uma pessoa;
-Endereços de email (mesmo que sejam impessoais).

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